Transit Tactic 10 - Capture Content and Access Customers

Excerpts from The Internet Peering Playbook: Connecting to the Core of the Internet

With this tactic the customer keeps ratcheting down the negotiated price every month, loosely tracking the dropping market prices for transit. With this strategy there is little chance that the customer will be stuck with a contracted transit price that is significantly higher than the market price for Internet Transit (see Figure 3-11).

Figure 3-11. Tactic 11 - Purchase with little or no commits for short-duration contracts.

Some of the very large content companies have negotiated no-commit month-to-month pricing. They have the luxury of deciding where to send their traffic without the burden of watching their traffic volumes against commits.



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