The 2-Day Internet Peering Workshop

We bring your team up to speed with the information that every Internet Services company needs to know. Prepare policies and know the economic implications of the statement. We bring your team together so you all get up to speed at the same time -- the terminology, the strategies, and the processes of Internet Peering. At the end of the two-day Internet Peering workshop your multi-disciplinary team is ready to assess if and how peering makes economic and strategic sense based on your traffic and business profile. You will be prepared to develop and execute your Internet Peering strategy.

DrPeering consultants lead the private and confidential on-site two-day Peering Workshop. With the two-day workshop you will learn what the seasoned professionals know about Internet Peering:

the motivations, terminology and definitions, the processes and strategies, the international and domestic Internet Peering Ecosystem dynamics,
the players and their motivations in the Internet Peering Ecosystems, and
the peering playbooks for ISPs and Internet Exchange Point Operators.

You will have a working understanding of Internet Peering as it applies to your company, and will be prepared to create their strategic peering plan, with a Peering Policy to be implemented by their multi-disciplinary peering team.

These workshops are based on over twelve years of peering research, thousands of interviews within the peering community, and have been delivered in over 150 forums around the world. For more information send e-mail to consultants at DrPeering.net.

Feedback from William B. Norton presentations:

"thank you for one of the best Technical workshops I have attended. We really appreciate you coming in to share this with us. It was like a peep into the future." -- Johnnie Cochran, CTO, MainOne Cable
"Great foundation in understanding the basis for ISP peering, interaction, and insight into where those relationships are heading (upcoming challenges)." -- David Mindel (Cisco)
"Your workshop is still being referred to as the benchmark of most useful 'technical' workshop ever." – Jaco Mueller, Head of Technical Operations, MWEB
"We've received fantastic feedback from attendees on your material and how your delivery really managed to engage the audience. The Peering Game was a big hit in particular! Your effort to entertain questions and speak with attendees at the breaks and receptions was excellent and appreciated as well." -- Karen Rose, ISOC AfPIC Conference held in Nairobi, Kenya
"The best workshop we have ever had." -- participant at peering two day workshop, 2010
"I got a lot out of you workshop this week. Very helpful.
I have been around the networking industry since 1983. As an industry veteran I found your 2 day session to be very helpful in understanding the fundamental of the evolving landscape of internet peering. The deep domain expertise that you brought to the discussion was applied to some very complex relationships and models in a way that demystified the underlying fundamentals. The balance of technical insights blended with the business rational on how decisions are made in the peering environment were very helpful.
I walked away for this work shop with a clear understanding of the underlying principals of internet peering, the business rational for how decisions are made, and a deep appreciation of the evolution that is underway as Video transport begins to dominate the internet." -- Mark Canha (Cisco)
"What is took my engineers to teach me in 2 years I learned in 20 minutes." -- Anne Wachira, Kenya AfPIC, 2010
"Well run, well organized, well moderated"
"Plenty of open discusson and information sharing"
"Very very much enjoyed "
"Bill Norton did great as always"
"I loved the peering game – fun but realistic. Well organized and informative. "
"Peering game captivating and provides clear understanding of its definition and rationale."
"Peering game demonstrated the practical issues. "
"Peering game very insightful and emphasizes 90/10 on social effort."
"The art of peering is excellent."
"This was an eye opener coming from a commercial background, to understand how the game is played and indeed it is real."
"Excellent presentations, well presented, received good info on peering, peering jargon explanation was good, developing policy on interconnection very useful as this will be helpful as we enter into contracts on peering."

About the Upcoming Book (based on the peering workshop):

"Essential Reading." – Martin Sanne, Seacom
"Mr. Norton is one of the most knowledgeable people in the world on the subject of Internet Peering – this is a must-read for network operators." – Ari Benowitz, HighWinds

Cost:: The cost of the Peering Workshop depends on whether it is delivered in California or on-site using your meeting room and food services as shown in the table below.

San Francisco Facilitator	Cost to fly 10 staff (business class from Europe to San Francisco)	Hotel (3 nights) for 10 staff	Meals while away from home	Meeting Room	Total Cost for Peering Worlshop in San Francisco
$6000	$35,000	$10,000	$1500	$2500	$55,000

Assuming that you arranged for 10 of your staff to fly to California, and you booked a typical hotel room for the team and covered their meals and the meeting room cost, it ends up being less expensive to fly the facilitator to your locations and run the workshop on-site:

Facilitator (all inclusive)	Flights for facilitator (business class from San Francisco)	Hotel (4 nights) for facilitator	Meals while away from home	Meeting Room	Total Cost for on-site workshop
$30,000	included	included	N/A	using your on-site facilities	$30,000

Since it is cheaper to fly a single facilitor than an entire team, most of the peering workshops end up being on-site workshops.

Two-Day Peering Workshop. This two-day comprehensive workshop is perfect for Internet Service Provider peering strategy teams, executive team strategy alignment, and peering steering committees in startup mode. It covers all things related to Internet Peering and includes the Peering Simulation Game, where the audience members get a chance to "live the life of a Peering Coordinator" in a live simulation. An internationally recognized peering expert leads this intense two-day workshop / consulting engagement.

Sample Peering Workshop Agenda

Wednesday, August 8, 2012
	Agenda Points		Objective of this session – What you will get out of this session
09;00 to 09:10	Welcome, agenda review, Introductions, Goals of the Peering Workshop		Facilitator meets the executive team
09:10 to 09:40	Connecting to the Edge of the Internet: Internet Transit		Understand how 99% of attachments are made to the Internet, the service model and metering methods.
9:40 to 11:00	The Internet Transit Playbook		Apply the definitions by learning the tricks of the trade that seasoned professionals use to maximize performance and minimize cost.
11:00 to 11:10	Tea Break
11:10 to 11:40	Connecting to the Core of the Internet: Internet Peering	Learn the lexicon, the peering best current practices.
11:40 to 12:45	Clever Negotiating – Peering Simulation Game (game play)	To reinforce the concepts learned so far to ensure that all participants understand and apply the definitions properly.
12:45 to 13:30	Lunch
13:30 to 14:00	The Business Case for Peering			Participants will learn the mathematical proof for peering viability.
14:00 to 14:30	The Internet Exchange Point Selection Criteria			Participants will learn how peers choose IXPs.
14:30 to 15:00	Public vs Private Peering			Participants will recognize and understand the strong views and rationale surrounding public and private peering.
15:00 to 15:10	Tea Break
15:10 to 16:50	Apply the material to the client Internet Peering Ecosystems of interest. Targeted consulting led by the client.			Participants will now merge the Peering and transit models with the specific targeted country situation. Participants are invited at this stage to ask questions and have open discussion.
16:50 to 17:00	Debrief			Consolidation of day’s discussion, and plan agenda adjustments for next day.

Thursday, August 9, 2012
09:00 to 09:10	Welcome, Adjustments to schedule
09:10-10:30	The Global Internet Peering Ecosystem The 20^th Century Internet Peering Ecosystem The Global Internet Peering Ecosystem The 21^st Century Internet Peering Ecosystem	Participants will learn about the structure of the core of the Internet, its evolution, how it has morphed into the interconnection system used today.
10:30-10:40	Tea Break
10:40-12:00	The ISP Peering Playbook	Participants will learn the Art of Peering from clever peering coordinators.
12:00-13:00	Lunch
13:00-13:45	The Taxonomy of the Internet Data Center	Participants will understand the competitive market and defining characteristics for each type of data center application as related to peering.
13:45-14:30	The Internet Exchange Point Playbook	Participants will understand the peering point models and the leadership role for dominant ISPs.
14:30-14:40	Break
14:40 to 15:10	Peering Ratios as a Peering Policy Discriminator	Participants will hear about one controversial peering prerequisite today: Peering Ratios. The strongest arguments and counter arguments.
15:10 to 14:50	Peering Strategy and Peering Policy creation Peering Policies Peering Clauses	This group strategy discussion will apply peering concepts to the targeted Internet Peering Ecosystem landscape. With the objective of narrowing down the peering strategy for implementation
17:00	Close Workshop

Deliverables

1) The team is collectively brought up to speed on the definitions of peering, transit, the measurement methods, the best current practices along with the tricks-of-the-trade. In two days the team will have a solid working understanding of Internet interconnections.

2) The peering strategy discussion begins in the afternoon of the first day after learning the terminology, the motivations. This team building exercize focuses on applying the definitions and lexicon correctly, while helping the team collectively better understand the current situation.

3) The peering strategy is formalized and articulated in the peering policy in the afternoon of the second day.

Frequently Asked Questions:

1) Where and When is the next Peering Workshop?

We hold the Peering Workshops on-site, primarily at the client location. The typical workshop would be for a team of five to ten people building internal expertise. You hire our expertise only for a few days to build or refresh your team peering IQ.

Email Consultants@DrPeering.net to discuss your project and see if a workshop will help.

2) How much do the Peering Workshops cost?

The price varies based on the cost of travel and lodging and how much time the trainer consultant will be dedicated to the engagement.

For budgeting purposes, the peering workshop costs $30,000 inclusive of all costs (business class airfare, hotel, meals, visa fees, etc. for the facilitator).

We generally book two months out now. Please e-mail Consultants@DrPeering.net to check the schedule of available dates.

It may be more cost effective to find a local qualified trainer to deliver the material. It is also far more cost effective to purchase and read the Internet Peering Playbook. Most of the information delivered in the workshop is available in the book and on the DrPeering.net web site.

At the same time, it is worth pointing out that the workshop attendees tell us that there is tremendous value in discussing the material with the person who did the research. They said that they could ask their people to read the material in the book, but with everyone's schedule, it is unlikely that they will all do so.

They all said that there was value in having a focused two-day workshop. This way, they all get the material at the same time, and participate in the strategy discussions with the consultant trainer present. The end result is a cohesive team that developed a strategy based on the best information available and based on international peering precedent.

For those that calculate the cost of everyone's time, and the cost of executing an ineffective peering strategy that may play out for years, the two-day peering workshop is a sound investment.

3) Tell me about the trainer, the teaching background and expertise.

Right now, William B. Norton is the primary instructor and an internationally recognized Internet Peering Expert. We also have several very well qualified consultants that can present the material as well.

Email Consultants@DrPeering.net to discuss your project and see if a workshop will help.