The Peering Workshop has been effectvie for three distinct audiences. The Peering workshop will:
a) Prepare an ISP or Content Company to connect to the Core of the Internet.
In 2 days your team will understand Internet interconnections and be prepared to draft your peering strategy and peering policy.
b) Train a IXP sales staff to understand Internet interconnectionterminology, the motives of the customer base, their IXP selection criteria - how much is an educated sales team worth?
In 2 days your team will understand Internet interconnections and have been put through sales team role playing to ensure the propert use of the industry lexicon.
c) Bring everyone on the executive/network/bizdev/investment/regulatory team up to speed on peering and Internet interconnection in one sitting.
In 2 days your team will understand Internet interconnections and have am industry veteran to vet and discuss your strategy.
William B. Norton, Executive Director, DrPeering International, will lead this private and confidential on-site two-day Peering Workshop where you will learn what the seasoned professionals know about Internet Peering:
This directed consultation will leave you with a working understanding of Internet Peering as it applies to your company.
These workshops are based on The Internet Peering Playbook, a book based on over fifteen years of peering research, thousands of interviews within the peering community.
Feedback from William B. Norton presentations:
Over the years our clients have told us that it is more productive, less expensive, and less disruptive to fly the trainer out instead of flying the entire team to a training facility. As a result, we only do the Peering Workshops on-site and for a flat fee. Click here to see the cost analyses proving it is cost effective to have the Peering Workshop on-site.
Wednesday, August 8, 2012 |
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Agenda Points |
Objective of this session – What you will get out of this session |
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09;00 to 09:10 |
Welcome, agenda review, Introductions, Goals of the Peering Workshop |
Facilitator meets the executive team |
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09:10 to 09:40 |
Connecting to the Edge of the Internet: Internet Transit
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Understand how 99% of attachments are made to the Internet, the service model and metering methods. |
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9:40 to 11:00 |
Apply the definitions by learning the tricks of the trade that seasoned professionals use to maximize performance and minimize cost. |
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11:00 to 11:10 |
Tea Break |
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11:10 to 11:40 |
Learn the lexicon, the peering best current practices. |
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11:40 to 12:45 |
Clever Negotiating – Peering Simulation Game (game play)
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To reinforce the concepts learned so far to ensure that all participants understand and apply the definitions properly. |
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12:45 to 13:30 |
Lunch
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13:30 to 14:00 |
Participants will learn the mathematical proof for peering viability. |
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14:00 to 14:30 |
Participants will learn how peers choose IXPs. |
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14:30 to 15:00 |
Participants will recognize and understand the strong views and rationale surrounding public and private peering. |
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15:00 to 15:10 |
Tea Break |
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15:10 to 16:50 |
Apply the material to the client Internet Peering Ecosystems of interest. Targeted consulting led by the client. |
Participants will now merge the Peering and transit models with the specific targeted country situation. Participants are invited at this stage to ask questions and have open discussion. |
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16:50 to 17:00 |
Debrief |
Consolidation of day’s discussion, and plan agenda adjustments for next day. |
Thursday, August 9, 2012 |
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09:00 to 09:10 |
Welcome, Adjustments to schedule |
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09:10-10:30 |
The Global Internet Peering Ecosystem |
Participants will learn about the structure of the core of the Internet, its evolution, how it has morphed into the interconnection system used today. |
10:30-10:40 |
Tea Break |
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10:40-12:00 |
Participants will learn the Art of Peering from clever peering coordinators. |
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12:00-13:00 |
Lunch |
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13:00-13:45 |
Participants will understand the competitive market and defining characteristics for each type of data center application as related to peering. |
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13:45-14:30 |
Participants will understand the peering point models and the leadership role for dominant ISPs. |
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14:30-14:40 |
Break |
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14:40 to 15:10 |
Participants will hear about one controversial peering prerequisite today: Peering Ratios. The strongest arguments and counter arguments. |
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15:10 to 14:50 |
Peering Strategy and Peering Policy creation
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This group strategy discussion will apply peering concepts to the targeted Internet Peering Ecosystem landscape. With the objective of narrowing down the peering strategy for implementation |
17:00 |
Close Workshop |
1) The team is collectively brought up to speed on the definitions of peering, transit, the measurement methods, the best current practices along with the tricks-of-the-trade. In two days the team will have a solid working understanding of Internet interconnections.
2) The peering strategy discussion begins in the afternoon of the first day after learning the terminology, the motivations. This team building exercise focuses on applying the definitions and lexicon correctly, while helping the team collectively better understand the current situation.
3) The peering strategy is formalized and articulated in the peering policy in the afternoon of the second day.
Send an e-mail to sales@DrPeering.net to schedule your team's Internet Peering workshop.
Contact us by calling +1.650-847-1809 or sending e-mail to info (at) DrPeering.net
We hold the Peering Workshops on-site, primarily at the client location. The typical workshop would be for a team of five to ten people building internal expertise. You hire our expertise only for a few days to build or refresh your team peering IQ.
Email Consultants@DrPeering.net to discuss your project and see if a workshop will help.
The price varies based on the cost of travel and lodging and how much time the trainer consultant will be dedicated to the engagement.
For budgeting purposes, the peering workshop costs $30,000 inclusive of all costs (business class airfare, hotel, meals, visa fees, etc. for the facilitator).
We generally book two months out now. Please e-mail Consultants@DrPeering.net to check the schedule of available dates.
It may be more cost effective to find a local qualified trainer to deliver the material. It is also far more cost effective to purchase and read the Internet Peering Playbook. Most of the information delivered in the workshop is available in the book and on the DrPeering.net web site.
At the same time, it is worth pointing out that the workshop attendees tell us that there is tremendous value in discussing the material with the person who did the research. They said that they could ask their people to read the material in the book, but with everyone's schedule, it is unlikely that they will all do so.
They all said that there was value in having a focused two-day workshop. This way, they all get the material at the same time, and participate in the strategy discussions with the consultant trainer present. The end result is a cohesive team that developed a strategy based on the best information available and based on international peering precedent.
For those that calculate the cost of everyone's time, and the cost of executing an ineffective peering strategy that may play out for years, the two-day peering workshop is a sound investment.
Right now, William B. Norton is the primary instructor and an internationally recognized Internet Peering Expert. We also have several very well qualified consultants that can present the material as well.
Email Consultants@DrPeering.net to discuss your project and see if a workshop will help.
The Internet Peering Playbook is available as an EPub available for your iPad: on Lulu.com , on the iBookStore, and now for the Nook on Barnes and Noble! The most popular eBook form is for the kindle from Amazon.com.